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Fokus - Bydeshteto na vashata kompania zavisi ot nego Al Rijs
Product:
#1451 ISBN: 9549964086 Publisher:Klasika i Stil Categories:Biznes i Ikonomika, Menidzhmynt, Marketing i Upravlenie Pages: 326 Cover: Hardcover Due to the fact that this book has been published a long time ago, it is available but is not kept on stock so sporadic problems with availability are not excluded.
V usloviata na narastvashta konkurencia i biznes globalizacia bydeshteto prinadlezhi na kompaniite, koito mogat da ogranichat fokusa si i da zaemat vodeshti pozicii v syotvetnata sfera.
Spored avtora fokusyt e osnovnia faktor za korporativna konkurentnosposobnost, blagodarenie na kojto kompaniata vi mozhe da byde „nomer edno". Prekaleno chesto kompaniite se uvlichat po razrastvaneto, v rezultat na koeto se poiaviavat bezmisleni slivania i pridobivania v imeto na „sinergiata" ili pyk pogreshni produktovi razshirenia, koito razmivat silata na markata. Za da ne zagubiat poziciite si, tezi kompanii se nuzhdaiat ot fokus.
Dneshnoto byrzo promeniashto se, tehnologichno zavisimo pazarno prostranstvo iziskva byrzina na misylta i preocenka na vsichki korporativni niva. „Fokus" e kniga, koiato pokazva na kompaniite kak da evoliuirat, kak da uvelichat pazarnia si dial i stojnostta si bez da zhertvat kliuchovite si cennosti.
Fokus. Bydeshteto na vashata kompaniata zavisi ot nego.
„Tova e edna mnogo vazhna kniga, dobre dokumentirana, dobre argumentirana, no prednaznachena da porazhda sporni mnenia. Garantiram, che sledvashtia pyt kogato reshite, che e vreme za diversificirane na dejnostta, shte si pomislite." - Filip Kotlyr
Sydyrzhanie:
Uvod 1. Razfokusirane na korporativna Amerika 2. Dvizheshtata sila na globalizacia 3. Dvizheshtata sila na delenieto 4. Korporativniat front dava okurazhitelni znaci 5. Okurazhitelni priznaci ot fronta na tyrgoviata na drebno 6. Prikazka za dvete koli 7. Aksiomata za kachestvoto 8. Namerete svoeto poniatie 9. Ogranichete sferata si na dejstvie 10 Da se spravim s promianata 11. Razdeliaj i vldaej 12. Syzdavane na mnogoetapen fokus 13. Ukrotiavane na dinozavyr 14. Da preodoleem propastta 15. Petnadeset kliucha za ustanoviavane na dylgogodishen fokus Indeks
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