Niama kakvo da se lyzhem, vsichki sme konsumatori. Dali kupuvame kletychen telefon, shvejcarski krem protiv brychki ili koka-kola, pazaruvaneto systavliava vazhna chast ot vsekidnevieto ni. I imenno zaradi tova vseki bozhi den vsichki do edin sme atakuvani ot desetki, ako ne i ot stotici poslania na specialistite po marketing i reklama. Televizionni reklami. Bilbordove. Baneri v internet. Vitrini na magazini. Tyrgovski marki i informacii za vsiakakvi brandove neprestanno ni atakuvat, na pylna skorost i ot vsichki posoki. Pri vsichkite bezspirni reklami, na koito vsekidnevno sme izlozheni, kak mozhe izobshto da ochakvat ot nas da zapomnim kakvoto i da bilo? Kakvo opredelia koia informacia dostiga do syznanieto ni i koia otiva v umstvenoto smetishte na momentalno zabraviashtite se reklami na bebeshki pampersi ili drugi syshto tolkova vpechatliavashti konsumatora stoki?
Vyprosyt, kojto ne spirat da mi zadavat: zashto mi e potriabvalo da pisha kniga za nevromarketinga? V kraia na kraishtata az si imam niakolko biznesa, neprekysnato obikaliam po celia sviat, za da syvetvam generalnite direktori na naj-golemite kompanii – za boga, ta az sym si vkyshti samo shejset dni v godinata! Zashto togava zadelih vreme ot taka i taka pretovarenata si programa, za da lansiram naj-obshirnoto izsledvane ot tozi tip, provezhdano niakoga v sveta? Zashtoto v moiata rabota da syvetvam kompaniite kak da izgradiat po-dobri i po-trajni brandove az ustanovih, che ima neshto gnilo v reklamiraneto. Tvyrde mnogo produkti se prepyvaha, propadaha ili dori izobshto ne uspiavaha i da izliazat na pazara. Tradicionnite izsledovatelski metodi ne raboteha. Kato branding konsultant tova me izmychvashe do poluda. Iskah da otkria zashto horata sa privlecheni ot dadena tyrgovska marka za drehi ili tochno tazi marka kola, ili tochno tozi krem za brysnene, shampoan ili shokolad. Otgovoryt se krieshe, osyznah az, niakyde v mozyka. I viarvah, che ako uspeia da go otkria, tova ne samo shteshe da spomogne za izkovavaneto na bydeshteto na reklamiraneto, no shteshe syshto da revoliucionizira izcialo nachina ni na mislene i na povedenie kato konsumatori.
Frequently Asked Questions:
What is BALKANATOLIA.com? BALKANATOLIA.com is a shop for Bulgarian music, films
and books in Bulgarian in Internet. Here you can find
up-to-date information on the new titles and buy the
products you want.
Are you delivering worldwide?
Yes, we are selling both within Bulgaria and abroad.
No matter where you are you can buy the products you
want.
Why are the prices both in USD and BGN?
The prices are in BGN and are converted in USD at the
offical currency rate of the day when the order is shipped
abroad. The price of the products is the same no matter
what currency you see on the screen.
How can you pay for the order?
For Bulgaria the orders are paid by cash on delivery.
Orders abroad can be paid by credit cards (Visa and
MasterCard), Western Union and MoneyGram transfers or
bank transfer. For some countries we support transfer
through postal money order.
Are credit card payments secure?
Credit card payments are processed through PayPal.com
and 2checkout.com to ensure 100 safety in transfers.
Are all the products available in stock?
We offer over 5000 titles books, music and films.
That is why we have in stock only the best selling products
as well as the newest titles from each category. The
rest of the products are ordered on demand but this
in general does not impact on our 48-hour time limit
for shipment.
What is the price for delivery?
The price for delivery depends on the destination and
number of products ordered. For Sofia the price is 1.80
BGN irrespective of the number of products ordered,
for the rest of Bulgaria it is between 1.20 and 3.90
BGN per product depending on the number of products
ordered.
The price for delivery abroad is from 6.80 USD to 9.40
USD per product depending on the number of products
ordered. When you place an order, write down your name
and password and you will see the price for delivery
when the final price is calculated.
How long does delivery take?
Delivery times vary depending on the destination. It
is 2 days for Sofia, and a week for the rest of Bulgaria.
The delivery time outside Bulgaria ranges from 1 to
4 weeks depending on the destination. The orders are
shipped within 2 working days after confirmation of
their payment. If you want express delivery of your
order within 2 or 3 days by DHL or UPS please contact
us for a price quote through email: .
How are the ordered products shipped?
The orders for Sofia are delivered to you by courier.
The orders for Bulgaria are sent through COD by Bulgarian
Posts. The orders abroad are delivered through postal
services with registered mail.
How to order?
To order a product you should be registered in the website
(through the [ Registration
] button from the above menu). Afterwards select the
product you want and click on the add
to cart >> button for the format you prefer:
compact disc, audio cassette, DVD or video CD.
Why are some texts and descriptions in Bulgarian with Latin script?
Products such as books and films are in Bulgarian and are targetted mainly at Bulgarians.
To be able to read the website without a Cyrillic font installed on your computer, the description of these products in the English version of the website is in Latin script.
